Why the trend of tapping games is dying.
It can be consistently stated that there is a tombstone on the entire trend. Many of you (90%) have participated in various projects (HMSTR, DOGS, CATI, MEMEFI, and many others) in one way or another.
The ideological concept was great - developers received free (or very cheap) traffic, high engagement, good returns on ads, while users received drops for their 'work' + if the game is interesting, they also got pleasure from the process.
Everything was ruined by human vice of greed. Developers were not satisfied and they kept taking more and more, giving less and less in return. The WIN - WIN business model (overused, but the most effective) turned into WIN WIN WIN - Lose Lose Lose.
Users turned into plantation slaves, who were given 4 cents a day for the daily monetization of their resources (if drops are converted to daily wages).
As a result, projects had no fundamental components to keep players interested in staying in the project, and they did not pressure sales on the glass, which led any project to a -60% - 80% decline after a month of listing.
Add to this regular scams, advertising of junk channels, eternal deadline extensions, fairy tales and nonsense. The cherry on top was the system of resetting gameplay and transitioning games to second stages or adding games within games (you got it).
Even hamsters have a limit of patience, and unfortunately, it has been reached. The sphere is cleansing and is on the brink of survival. 90% of projects are waiting for complete death, including in digital graphics.
In two to three years, all these #HMSTR will roll down by 99% and fade into oblivion. Approach investments in this segment very cautiously and thoughtfully, allocating no more than 0.5% of your deposit to projects, or even less.
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