1inch, a DeFi platform, has partnered with the Bruce Lee Family Company for the “Take crypto seriousLee” campaign to boost DeFi adoption. The collaboration aims to leverage Bruce Lee’s legacy to highlight shared values between 1inch’s tech and Lee’s philosophy. Co-founder Sergej Kunz mentioned the partnership took almost three years to materialize, aiming to drive mainstream adoption and pay tribute to the Bruce Lee family. Future collaborations are also in the pipeline, hinting at Lee’s influence in Web3. The ad campaign “Take crypto seriousLee” seeks to change the narrative around crypto, associating it with Lee’s efficiency and precision. This partnership, initiated with a video release, aims to convey to mass audiences that crypto represents the financial system of the future. Kunz also emphasized the need for DeFi and Web3 regulations, distinct from traditional finance. The Bruce Lee Family Company, led by Shannon Lee, focuses on preserving Lee’s legacy. Read more AI-generated news on: https://app.chaingpt.org/news