RARI Chain, in collaboration with Arbitrum, has unveiled ‘DeFi Days,’ an ambitious eight-week initiative starting in October 2024. The campaign is designed to equip creators with the tools to leverage decentralized finance (DeFi) and expand their earnings beyond the NFT market. With an $80,000 reward pool, the campaign encourages creators to engage in decentralized exchanges (DEX) and yield generation while exploring new financial models to sustain their digital creations.
Incentivizing Creators Through DeFi
The reward pool provided by RARI Chain to incentivize creators and fund activities such as collateralized DEX swaps, yield generation, and token rewards. This initiative underscores RARI Chain’s efforts to establish a more stable financial infrastructure within the digital creator and collector ecosystem, reflecting the platform’s mission to provide financial opportunities for Web3 creators.
Workshops and Educational Support
This campaign will be supported in particular by workshops organized onsite in reputed cities like New York, Lisbon and Bangkok. These workshops will assist the creators to understand the DeFi ethos and demonstrate how they can factor it into their “creations”. A considerable number of both online and in-person participants will be provided with tools that simplify complex DeFi systems, enabling them to find alternative earning models that can support their livelihoods in the growing blockchain space.
International Contest and DevCon Showcase
It is also worth noting that the “DeFi Days” campaign incorporates a contest where creators will be able to showcase their work at an in-person event in Bangkok, at the time of DevCon 2024. The competition aims to give a voice to creators through their artwork, using the opportunity to bring attention to the benefits of DeFi to the web3 space. Winners of the contest will show their work at DevCon giving them the possibility to address a wider audience of blockchain enthusiasts, developers and investors.
Jana Bertram, Strategy Director at RARI Foundation, highlighted the unique nature of ‘DeFi Days’ in connecting art, blockchain, and finance, stating that the campaign is important for a sustainable creator economy in the Web3 space. Peter Haymond, Senior Partnerships Manager at Offchain Labs, also noted that Arbitrum’s scalable technology will be key to making decentralised finance more accessible to creators, allowing them to navigate DeFi with ease.
The Growing Importance of DeFi in the Creator Economy
The ‘DeFi Days’ campaign highlights the increasing importance of decentralised finance in the creator economy. As creators who once relied on NFTs for income explore new DeFi opportunities, RARI Chain—backed by Arbitrum’s technology—is positioning itself to reach a wider audience, assisting artists in adopting blockchain-based financial tools. The campaign aims to equip creators with knowledge of emerging DeFi trends while integrating art, blockchain, and finance. By the campaign’s conclusion, participants are expected to gain a deeper understanding of DeFi’s long-term applications.
