What is the skyrocketing NOT?

Recently, Binance's new coin NOT has doubled. From this, we can draw the following information:

Traffic priority: Binance cares more about traffic than quality. NOT, a meme-like coin, is extremely simple, but it has 5 million daily active users, becoming the fifth-ranked channel on Telegram, satisfying Binance's demand for traffic.

Community coin demand: The current market is against high FDV (fully diluted valuation) and low-circulation VC coins, so Binance needs to pay attention to fully circulated community coins like NOT.

Strategic layout: Due to TON's Russian background, Binance dare not launch TON for the time being, so it chooses to launch a coin in the TON ecosystem to occupy the position.

User base: The biggest difference between TON and other social coins is that TON brings a large number of Web2 users into Web3, while other social coins are struggling to find users in Web3.

Summary: After this round of rise and fall, NOT is worth focusing on.