Setter Secures $5M Seed Funding Led by a16z for Web3 Commerce Innovation. 💲💰
Andreessen Horowitz (a16z) leads a $5 million seed investment in Setter, a NYC-based Web3 app simplifying Web2 and Web3 integration for brand promotions and exclusive product drops, with a focus on addressing challenges related to current wallet technologies.
Initially targeting streetwear and sneakers, Setter plans to expand into fashion, luxury items, and collectibles. Strategic partnerships include Marcy Ventures Partners, Superlayer, Thirty-Five Ventures, and Serena Williams, showcasing broad support for Web3's transformative potential in e-commerce.
Setter is positioned at the forefront of the evolving e-commerce landscape, bridging the gap between Web2 and Web3, with a16z's investment signaling the growing recognition of Web3 technologies in reshaping commerce.
