AdEx
Founded by the creators of the well-known Ambire Wallet, AdEx is a decentralized and programmatic ad platform that aims to connect brands with crypto users in Web3. The project was initially launched as a traditional ad network that served publishers and advertisers, but is now evolving into a demand-side platform that rewards consumers too.
AdEx is uniquely positioned to do this because of its novel Zero-Knowledge targeting engine, which leverages ZK-proofs to eliminate the need to collect and store user’s browsing histories and shopping data, ensuring it is compliant with privacy laws. With ZK-targeting, AdEx stores all data directly on user’s devices, which means the entire ad targeting and matching process occurs on the device. This ensures that user’s browsing histories remain private and inaccessible to third parties.
In addition, ZK-targeting empowers users with full control over the kinds of ads they want to see. In effect, it means users can choose the kinds of ads they’d like to encounter or even block them entirely, though that would mean they’re ineligible to receive $ADX token rewards for each ad they view. There’s also a staking portal that allows users to stake their $ADX tokens and earn additional rewards.
AdEx says its programmatic advertising system will also enhance overall ad performance, while its decision to target regular publishers in addition to crypto-focused publishers will help to expand the potential audience for advertisers.
All told, AdEx believes it can provide a significant competitive advantage for advertisers while appealing to Web3 natives, catering to unique market demands with its novel solutions.
