Liu Jun and Zhang Lin run a traditional breakfast shop in a small city's bustling area, primarily serving soy milk, fried dough sticks, and soup dumplings. They work from dawn until noon every day; although their business is stable, it barely covers expenses.

By chance, their son recommended the decentralized platform COS.TV to them and suggested documenting the daily life of the breakfast shop. Although the couple knew nothing about making videos or the internet, with their son's help, they decided to give it a try.

Their first video on how to make soup dumplings detailed every step from kneading the dough, filling it, to steaming it, showcasing the hustle and bustle of the kitchen, and it garnered a lot of views and likes. Thanks to COS.TV's decentralized reward mechanism, views, likes, and comments were converted into COS token income.

After that, they put more effort into planning content, filming short videos of interesting events in the store, cooking tips, and interactions with customers. Because the content was genuine and filled with the essence of life, the account quickly accumulated a large number of followers and received many token tips from viewers.

In just one year, they earned tens of thousands of COS tokens, which they used to pay for their child's tuition and upgrade the breakfast shop's equipment, greatly improving their living and business conditions.

The reason COS.TV provides ecological rewards is fourfold:
Firstly, to incentivize the production of quality content. Token rewards are linked to view counts, likes, etc., encouraging creators to produce more quality content and enhancing the overall quality of the platform.
Secondly, to promote user engagement. Rewards are targeted at creators, viewers, likers, commenters, and sharers, with multi-dimensional incentives that encourage users to participate deeply in the platform's ecosystem.
Thirdly, to establish a fair and transparent revenue model. Based on blockchain technology, all transactions are publicly recorded, addressing the traditional platforms' lack of transparency in revenue distribution and ensuring fair and credible reward distribution.
Fourthly, to promote the ecological cycle of the platform. Tokens earned by users can be used for tipping, staking, or trading, and these various uses keep economic activities lively within the platform, fostering healthy ecological development.

This decentralized reward model brings many values to Web3 video platforms:
It changes the traditional model of 'platform dominance and creator limitations,' allowing creators to directly participate in revenue distribution, enhancing creativity and fairness; it encourages users to actively like, comment, and share to earn rewards, building a highly engaging community ecosystem; quality content is no longer reliant on traditional traffic algorithms but stands out in the market based on its intrinsic value; it breaks geographical limitations, attracting global creators and audiences, promoting the platform's internationalization; and it provides a model for other Web3 projects, accelerating the promotion and popularization of blockchain technology and ushering in a new era of SocialFi.

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