BlockBeats news, on December 11, according to Cointelegraph, cryptocurrency-focused travel agency Travala announced plans to launch a dedicated Bitcoin reserve to celebrate the platform's annual total revenue exceeding 100 million USD.

Travala co-founder and CEO Juan Otero stated that this milestone reflects significant growth in its revenue, driven mainly by flight and hotel bookings, and the platform can currently accept payments in over 100 cryptocurrencies.

In addition to the revenue milestone, Travala has also launched a new 'Treasury Reserve Program' for Bitcoin as well as Travala's native token Ava (AVA), aimed at strengthening its financial foundation and accelerating future growth. The company's financial reserve program for Bitcoin and AVA will provide additional financial resources for the company to achieve other long-term goals.