Trump has truly become TikTok's darling. In this election, he used TikTok's power not only to solidify his support but also to become an internet celebrity. Musk's push for Trump to join TikTok is a classic example of political marketing, and the two clicked perfectly, having a great time together. While Musk defends TikTok, he also stirs up momentum on his own X platform, paving the way for Trump. This directly slaps the Democratic Party in the face, mocking them for favoring tech giants and implying: your 'pro-American' economic policies do not resonate with young people.
Trump's ability to win critical swing states this time owes a lot to TikTok. The Biden administration is caught in a dilemma over TikTok, while Trump goes against the tide, courting young voters under the guise of 'protecting the right to choose'. The key is that this strategy not only hits the young people's aversion to bans but also taps into their sensitive nerve regarding 'freedom of speech', securing their votes.
If we talk about Trump's strength, it lies in his ability to unleash the ultimate weapon of social media. TikTok inherently brings traffic magic; Trump has become a traffic star in the political arena by utilizing this platform. In the final sprint on election day, he frequently voiced his opinions on TikTok, igniting voting enthusiasm. For young voters, scrolling through TikTok has become a daily routine, and politicians often struggle to engage in this area. Trump's appearance seems to break the age barrier, making him appear 'down-to-earth' and 'in tune with trends'. Ultimately, this 'internet celebrity president' sparked a social media whirlwind in swing states, representing an alternative victory.
So, how long can Trump's TikTok political show last? Can this 'TikTok President' fulfill his promise of 'not banning TikTok'?
Statement of work: The content is sourced from the internet.