The original author of this article is Bruce, a well-known figure in the mining circle.

Before studying this topic, let's recap which memes have reached a market value of 10 billion dollars in history. There are only two: $DOGE and $SHIB.

These two coins have a few common points:

1. Neither project was founded by Chinese people, which is crucial.

The founder of Doge is @BillyM2k, an American; the founder of Shib is a Japanese person using the pseudonym Ryoshi.

Why can't it be a project founded by Chinese people?

It's not that our Eastern power is inadequate; in fact, Eastern power is very capable, very damn capable.

Whether it's #Bitcoin or #Ethereum, they were both propelled by Eastern power in their early stages. Even now, first and second-tier mainstream crypto exchanges began to grow significantly in mainland regions. Even today, Chinese users still constitute the mainstream in many exchanges, and this is supported by data.

But why can't we choose memes created by Chinese people?

Because: It's very hard for Chinese projects to integrate into the whole world.

Having money alone is not enough; lacking a sense of cultural identity is not just an issue of a single project or community, but a historically inherited cultural problem. Let's not stray too far and return to Crypto.

2. They have all been 'touched' by world-class influential figures; Doge has Musk, Shib also has Musk, and Vitalik Buterin.

3. They have all been widely reported by global mainstream media, such as The Wall Street Journal, Bloomberg, Financial Times, AFP, BBC, and domestic media like Xinhua News Agency, Tencent, NetEase, etc.

The reason mainstream media is called mainstream is that it has a large audience, with daily readership calculated in hundreds of millions. Moreover, reports from mainstream media can bring traffic and funds from outside the circle, while KOLs shouting around only cover industry insiders.

4. They all have grand narratives; they are not simply memecoins. The narrative of Doge is payment, isn't that significant?

What is the scale of global payment systems?

The narrative of Shib is a decentralized DeFi exchange, perfectly timed with the last bull market's DeFi summer, definitely a king.

In contrast, which memes this year have a narrative?

There is basically nothing; whatever cats or dogs are popular, they just jump on it, gather some people to form a group and call it a community, rush to promote and call it work, post some pictures and call it construction. If they get stuck, they blame other communities for PVP, completely lacking any core, no goals, no vision, and not even knowing what their values are.

So we can't blame PVP; existence is reasonable.

The reason PVP exists is that this year has not seen a phenomenal project that makes everyone stop PVP.

But now it has appeared, just a few days ago, it is $Ban on SOL.

$Ban's DNA is exactly the same as Doge and Shib.

1. Projects established by foreigners, the vice president of Sotheby's, the world's top auction house, whose clients are all top billionaires and royal nobility. Isn't that impressive? Moreover, on the day of its establishment, they sent their coins into a black hole.

2. Ban is benchmarked against the artwork (taped banana) that was 'touched' by Musk in 2019. Will it be touched again this year? It definitely will, next month at an auction in New York, a focal point of global attention. Musk, this little traffic prince, will definitely not miss it.

3. $Ban was reported by mainstream media worldwide within three days of its creation. Mainstream media brothers, from all over the world. 4. Grand narrative, the narrative of $Ban is RWA (real-world assets on-chain). With every major market movement, a new concept emerges to ignite the market. Past DeFi and NFT projects cannot be recycled again; looking at the present, only the RWA track remains unbanned. Now everyone knows why I chose to join $Ban and contribute to $Ban, right?

Because I understand, this is the target for this round worth billions.