StepN Go, a new social lifestyle app by the creators of the popular move-to-earn, STEPN, has partnered with rap music legend Snoop Dogg to launch a new Genesis non-fungible token sneaker collection. The new Genesis sneaker collection appeared just one month after the social lifestyle app StepN Go launched another collection in partnership with the German luxury sports footwear brand Adidas.
StepN Go Joins Snoop Dogg To Launch Genesis NFT Sneakers
In an October 25 blog post, StepN Go confirmed partnering with the music rapper Snoop Dogg to launch a Genesis non-fungible token sneaker collection. The rapper and crypto entrepreneur Snoop Dogg launched his new non-fungible token collectible series just three months after he launched another NFT collection in June 2024 that evolved in utility as he went on tour.
🎤 @snoopdogg feat STEPN GO: From West Coast to Web3
We’re beyond hyped to announce a legendary collab with the icon himself – @snoopdogg ✨
Snoop Dogg has been breaking boundaries for decades—as a rap legend, cultural icon, and now, he's bringing that same energy to STEPN GO.… pic.twitter.com/MZ9m7evO8F
— STEPN GO (@Stepnofficial) October 24, 2024
Launched in August 2024, StepN Go is an on-chain web3 lifestyle app featuring social and game modules whose goal is to connect people globally. The lifestyle app is centered on two essential daily activities, staying connected with friends and family and maintaining an active lifestyle. StepN Go allows users to earn tokens and NFTs by walking, jogging, or running outdoors.
These tokens and NFTs earned from the app can either be used within the app or sold on the secondary NFT markets freely. StepN Go, a subsidiary of StepN, facilitates web3 adoption via Sneaker lending. The original STEPN app, launched in 2021, remains the world’s leading ‘Move and Earn’ (M2E) application, pioneering the genre of gamified web3 fitness.
On the other hand, Snoop Dogg is a renowned American music rapper, singer, songwriter, music producer, media personality, actor, and crypto investor. From Long Beach City in California to worldwide fame, Snoop Dogg has been a cultural force for decades. As a rapper, entrepreneur, and trendsetter, Snoop’s influence transcends music, inspiring generations across industries.
Snoop Dogg x StepN Go NFT Integration
Under the new integration, Snoop Dogg will take his iconic style to the next frontier and bring that same energy to StepN Go. The lifestyle mobile application now anticipates leveraging Snoop’s experience in music and culture to design its co-branded Genesis NFT Sneakers. This new Genesis NFT Sneaker collection will feature a fixed supply of 800 NFTs, blending the physical and digital worlds in a way that’s never been done before.
The new Genesis NFT sneaker collection will be exclusively launched on Mooar, an equitable NFT marketplace, and launchpad that prioritizes creators and allows for an idea to become an on-chain NFT project in minutes. The StepN Go team has launched a raffle tournament for its community. Each winner will be able to claim their Sneaker on the MOOAR NFT marketplace from November 5, 2024, to November 8, 2024, at 10 am.
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