Here are some possible reasons why PEPE enthusiasts want it to "go to the Moon" (i.e., significantly increase in value):

1 Relief and Profit: Many investors bought PEPE at higher prices and want to recoup losses or make profits.

2 Community Support: PEPE has a strong, active community, and a price surge would validate their loyalty.

3 Increased Adoption: A mooning PEPE could attract new investors, boosting adoption and usage.

4 Meme Coin Potential: PEPE's meme origins create potential for viral popularity, driving demand.

5 Market Competition: A successful PEPE run could challenge other meme coins.

6 Emotional Satisfaction: Seeing PEPE succeed brings joy to holders.

Remember, cryptocurrency markets are unpredictable, and success is not guaranteed.