Floki Signs Multiple Deals with Premier League Clubs
The memecoin team is betting on jersey logos and advertisements in stadiums and on TV to boost the token's visibility.
The Floki memecoin team has recently signed several sponsorship deals with clubs in the Premier League, the UK's top professional football league, with the aim of increasing the visibility of their token.
According to official information from Sunderland Association Football Club (Sunderland AFC), a club currently in 2nd place in the EFL Championship, the logo of the project's NFT game, 'Valhalla,' is already featured on the back of the club's jerseys.
Floki's blog announced the partnership on August 10, the same day the club tweeted about it. Images circulating online show that the jerseys with the Valhalla logo have already been worn in matches.
On August 13, Floki also announced that starting from mid-August, the campaign would feature prominent advertisements on perimeter LED panels during live matches, utilizing a TV-focused advertising system.
“The campaign will provide 100 minutes of prime visibility throughout the season, with 40% of our ad inventory displayed during matches involving the league's top clubs,” the team explained in a blog post directed to X.
“This strategic positioning will offer unprecedented global visibility and credibility for Valhalla and Floki, the people’s cryptocurrency, showcasing our brand alongside international giants in the world's most-watched sports league,” wrote the Floki team. "The Premier League: A Global Stage for Valhalla."
