Recently, I had the opportunity to sit down with Marto, CEO of Zesh Network, to discuss how his platform is tackling key challenges in the Web3 space. Zesh is poised to revolutionize how communities grow by focusing on genuine user engagement and ensuring fairness in reward distribution. Here’s a breakdown of our conversation.

1️⃣ What problem does Zesh aim to solve in the Web3 space, and how does it differ from other community growth tools?
Marto emphasized that Web3’s biggest issue is fake engagement. Vanity metrics, bots, and inflated numbers plague the ecosystem, tricking projects into thinking they're growing. Zesh’s approach focuses on real user engagement through AI-driven tools and zkML, ensuring that participants are genuine and active. Unlike other tools, Zesh offers simplicity in onboarding, with Web2-like ease, while leveraging Web3 innovation behind the scenes.
2️⃣ How does Zesh use AI and zkML to ensure fairness and transparency in reward distribution?
According to Marto, AI and zkML (zero-knowledge machine learning) work together to analyze user behavior and verify authenticity. This technology prevents bots and whales from gaming the system, guaranteeing that both projects and users benefit from a transparent and fair reward system. Projects can trust that they’re paying for real community growth, and users receive fair compensation for their genuine contributions.
3️⃣ What is “Web2-style onboarding,” and why is it crucial for attracting new Web3 users?
Many Web3 onboarding processes are overly complex, but Zesh flips the script by offering a Web2-like onboarding experience. Marto explained that users can easily sign up using social media accounts, eliminating the need for wallets or crypto expertise. Additionally, Zesh’s partnership with Skale provides users with free NFT profiles (Zesh ID) and wallets, creating a frictionless entry point into Web3.
4️⃣ What are Soulbound Tokens (SBTs), and how do they enhance user engagement?
Marto introduced Soulbound Tokens (SBTs) as non-transferable NFTs that act like digital resumes, showcasing user contributions in the Web3 ecosystem. In Zesh, these tokens represent a badge of honor for meaningful participation. Since SBTs can’t be sold, they emphasize recognition over profit, making them a powerful tool for user engagement and community trust.
5️⃣ Overview of Zesh’s suite of interconnected apps
Zesh offers a variety of tools designed to drive real community engagement. Marto provided a quick overview:
To The Moon: A tool that helps onboard users via Telegram, facilitating real interaction.HODLers Voice: A feature allowing loyal users to have a say in project governance, preparing them for the transition into DAOs.Zesh Portal: The hub for managing campaigns, tracking performance, and analyzing community growth.
These tools work together to ensure fair and transparent growth for Web3 projects.
6️⃣ What features does the Zesh Portal offer to project managers?
The Zesh Portal serves as the command center for managing Web3 communities. With features like real-time behavior tracking, task management, and campaign analytics, project managers can make data-driven decisions. Marto highlighted how AI-driven insights show which users are most active, allowing projects to reward the right people and cut through the noise created by bots.
7️⃣ What is the role of the Zesh Escrow Contract?
The Zesh Escrow Contract locks campaign rewards in a secure smart contract and automatically distributes them based on users' real contributions. This transparent system ensures both projects and users are protected—projects don’t overpay, and users are rewarded fairly, without manual intervention or disputes.
8️⃣ How does Zesh Analytics help project managers?
Marto explained that Zesh Analytics uses AI to provide insights into community behavior, tracking metrics like engagement rates, sentiment analysis, and cross-platform activity. These insights help projects identify their most valuable contributors, enabling them to make strategic decisions and reward active participants while avoiding bots.
9️⃣ What is the purpose of Zesh Bots on Telegram and Discord?
The Zesh Bots are designed to automate tasks, track participation, and reward genuine contributions. While they don’t moderate communities, they ensure healthy engagement by keeping users active and preventing bot manipulation. Their role is more about fostering an interactive environment than policing it.
🔟 How does “HODLers Voice” prepare communities for DAOs?
HODLers Voice allows loyal community members to provide direct feedback, laying the groundwork for eventual DAO governance. Marto noted that as Web3 projects move towards decentralization, this feature offers a transparent way to build trust and long-term engagement.
1️⃣1️⃣ How does Zesh ensure the security of user data and assets?
Zesh has partnered with top auditors like Hacken to verify smart contracts and employs an ethical hacker to spot vulnerabilities. Marto reassured that Zesh takes a proactive approach to securing its ecosystem, prioritizing both project and user safety.
1️⃣2️⃣ Future plans and $ZESH token utility
Looking ahead, Marto shared exciting plans for expanding the Zesh ecosystem, with the Zesh ID acting as a universal login across all apps. As new apps roll out, the demand for the $ZESH token will grow, driving platform expansion and deepening user engagement. Although it won’t function as a traditional governance token, $ZESH will give users a say in important decisions, further integrating the ecosystem.

1️⃣3️⃣ What is the timeline for the Token Generation Event (TGE), and what can users expect?
Marto revealed that Zesh’s TGE is planned for the first quarter of 2025, which will mark the launch of the $ZESH token. Users and investors can expect an exciting period of growth as the token will be integral to the platform’s economy, enabling participation in governance, rewards, and other ecosystem functions. This milestone will allow Zesh to expand further, increase user adoption, and deepen the connection between the platform’s tools and the $ZESH token utility.
The Road Ahead for Zesh Network
When asked about the long-term vision, Marto was clear: Zesh is set to be a game-changer in the Web3 space. With a focus on solving real problems, like fake engagement and complex onboarding, Zesh aims to provide the tools that every crypto, NFT, and metaverse project needs to grow. With over 20 years of experience, Marto is confident that Zesh will become one of the most powerful platforms in the crypto world.
Zesh is just getting started. 🚀
Keep an eye on this space, and if you haven’t yet, make sure to invite friends, complete tasks, and earn rewards in the upcoming airdrop!

AIRDROP LINK:
https://t.me/ZeshToTheMoonBot?start=KjQjqJgulH8A
Use my link 👆 and get +1000 coins when you join the $ZESH Airdrop 🪂 or get +3000 if you have Telegram Premium 🔥
LATEST UPDATES ABOUT ZESH NETWORK:
🚀 Zesh's Remarkable Journey: From Zero to One Million! 🚀
Excited to share the incredible milestones achieved with their first app, To The Moon! 🛠️ This Telegram mini app has not only gained massive popularity but is proudly listed as Editor’s Choice on Bitget Global. In great company, standing alongside amazing apps like 🐶 Dogs, 🐱 Catizen, 🐹 Hamster Kombat, 🌸 Blum, and 🍅 Tomarket.
✨ The numbers speak for themselves:
- 🚀 1.2 MILLION+ users
- 🤝 100+ partnerships

- 🎯 3,000,000 tasks completed!
And that’s not all! Officially listed on the Telegram Apps Center (TApps Center), marking a huge milestone for Zesh in the expanding TON Ecosystem.

Their CEO, Marius Martocsan, proudly represented Zesh at Webs Week 2024 in Frankfurt, one of Europe’s financial hubs. This prestigious event brought together the brightest minds in Web3 to showcase innovations in blockchain technology.

Just getting started. The moon is only the beginning! 🌕
For More Info, Visit: https://zesh.io/
That's it for today folks,
Thanks for reading! For more insightful crypto content,
Follow Me @Crypto PM
Stay updated with the latest trends and analyses in the crypto world!

#ZeshNetwork #ToTheMoon🌕✨ 🌕✨ #AirdropAlert #cryptopm #ZeshNetworkAirdrop