Insider, a leading provider of AI-native omnichannel experiences and customer engagement solutions, has announced the closing of a $500 million Series E funding round. The round was led by global growth investor General Atlantic, solidifying Insider's position as a trailblazer in the marketing technology (MarTech) industry.
Insider's impressive client roster, which includes renowned brands like Nike, Samsung, L'Oreal, and Toyota, has positioned the company as a trusted partner in delivering personalized customer journeys across multiple channels. With this latest investment, Insider plans to accelerate its AI innovation, strengthen its presence in the United States, and support its global expansion across 28 regions.
Driving Innovation in Marketing Technology
The $500 million funding will fuel Insider's ambitious plans to advance its marketing software, with a particular focus on AI-powered tools. These tools empower marketers to deliver highly personalized customer experiences at scale. Insider's platform stands out for its cutting-edge Customer Data Platform (CDP), which unifies data from various sources, including SMS, WhatsApp, email, and web. Through real-time data analysis, brands can gain actionable insights to enhance marketing automation and personalize customer engagement at every touchpoint.
Hande Cilingir, Insider's Co-Founder and CEO, emphasized the company's mission to provide an all-in-one solution for marketing and customer experience (CX) teams. "Our approach has always been to build multiple best-in-breed products that work seamlessly together," said Cilingir. "This funding positions us to continue disrupting the MarTech industry and solidifying our platform as the preferred choice for customer experience teams globally."
Expanding U.S. Operations and Exploring M&A
Despite already having a strong presence in North America, EMEA, APAC, and Latin America, Insider is determined to further strengthen its foothold in the U.S. market, driven by increased demand. As part of this growth strategy, the company is exploring strategic mergers and acquisitions that will complement its AI and CX offerings.
Scaling AI Solutions with Sirius AI™
Insider has launched Sirius AI™, an advanced AI suite that combines generative, conversational, and predictive AI capabilities to transform omnichannel engagement. A key focus area is enhancing Insider's Sirius AI Co-Pilot, which assists marketing and CX teams in crafting seamless, data-driven customer journeys. With an expanded engineering team, Insider plans to continue evolving Sirius AI™ to deliver even more sophisticated predictive and conversational capabilities.
Partnering with General Atlantic for the Next Phase
As part of the Series E transaction, General Atlantic's senior executives, including Managing Director Sascha Guenther, will join Insider's board, providing valuable expertise in scaling growth-focused tech companies. Guenther expressed his confidence in Insider's position as a top contender in the MarTech industry, emphasizing the rising importance of first-party data and personalized engagement. "Insider has positioned itself as an innovative force in B2B SaaS, delivering strong ROI to its clients. With the tailwinds of digital transformation, we believe Insider is poised for tremendous growth," Guenther said.
This landmark funding round represents Insider's unwavering commitment to reimagining the future of marketing through technology and data-driven insights. By bridging AI and customer experience, Insider is setting new standards for what omnichannel engagement can achieve, positioning itself as a leading force in the rapidly evolving MarTech landscape.
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