X is now focusing on user satisfaction - blocked accounts lose reach.

Elon Musk recently unveiled X’s new content strategy, which is focused on user satisfaction. If verified users are blocking you more often than they are following you or engaging positively with your content, your reach on the platform could well suffer.

The key concept here is to maximize what Musk calls “unregretted user seconds.” The idea is to make your time on X enjoyable and regret-free, prioritizing the quality of interactions over the quantity.

In practical terms, this means that while being controversial may attract likes, if it leads to blocks by verified and credible accounts, X’s algorithm will reduce the visibility of your content. The goal is to prevent the platform from being dominated by negative or polarizing content that doesn’t contribute to a positive user experience.

This new strategic direction demonstrates X’s commitment to improving user satisfaction by showcasing content that is not only engaging, but also well-received by the community, especially verified accounts. This is a step towards engagement on X that is not based solely on numbers, but on the quality of interaction and user experience.