Key Points
Binance recently completed a global user survey, with 27,230 users sharing their views on the current crypto market and their outlook for 2025.
19.39% of respondents believe that cryptocurrency regulation will be stricter in 2025; 23.89% are optimistic about the development of AI Tokens, believing they will be a major driver of market growth. This shift in perspective may signal broader mainstream adoption and technological innovation.
Nearly 45% of respondents entered the crypto space in 2024, but the daily trading activity of users remains high, with 31.09% of users engaging in regular trading.
Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33%, respectively.
Main Text
As 2024 approaches its end, we conducted a survey among Binance users to understand the community's views and expectations for the future development of cryptocurrencies. This survey attracted participation from over 27,000 users across six continents, including Asia, Australia, Europe, Africa, and Latin America, providing valuable insights into the popularization of cryptocurrencies, regulatory changes, and trends in user behavior. Here are some key trends revealed in the survey.
Expectations for the crypto market in 2025
Many users believe that the cryptocurrency industry will become more mature and closer to real life in the coming year. 19.39% of respondents expect regulatory efforts on cryptocurrencies to strengthen further; 16.1% believe that traditional financial institutions and institutional investors will participate more in the crypto market; additionally, 16.51% of users are optimistic about the application prospects of blockchain technology in real life.
AI Tokens may lead a new market trend
In the emerging field, AI Tokens are considered the most promising market driver for 2025. 23.89% of respondents express confidence that AI Tokens will become a major force driving market growth, showing a high expectation for their future development. Memecoins rank second with a support rate of 19.09%, followed by DeFi Tokens and Layer-1 Tokens, accounting for 12.37% and 12.28%, respectively. It is important to note that these data reflect user opinions only and do not represent Binance's official stance or constitute investment advice.
Most Popular Crypto Assets: Memecoins, Bitcoin, and BNB
Among the most commonly held crypto assets by users, Memecoins have the highest holding rate at 16.1%. Bitcoin follows closely with a holding rate of 14.44%, while Binance's own BNB ranks third at 14.23%. Interestingly, the holding proportion of BNB exceeds that of Ethereum (ETH), which stands at 10.95%. Other mainstream Layer-1 Tokens account for a total of 10.38%. This indicates that Memecoins are not only a popular asset currently but also one of the categories users are most looking forward to in the future.
New Users: Cautious but Active
The survey results indicate a significant influx of new users into the crypto market in 2024. Nearly half (45%) of the respondents joined the market in 2024, with 24.52% entering within the last six months and 20.60% joining in the past year. Although many new users are still in the exploration phase, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and seasoned users within the Binance community.
Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% of users allocate 10% to 25% of their wealth to crypto assets. Notably, 31.09% of users engage in daily trading, while 22.91% trade once a week, indicating that trading activity remains vibrant.
Motivations for users to join the crypto market
The survey also revealed the main reasons users enter the crypto space. 22.4% of respondents indicated that the rapid appreciation potential of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; additionally, 17.16% of users believe that the speed and convenience of cryptocurrency trading are significant factors attracting them.
Binance Product Usage Preferences
The survey shows that Binance spot trading is the most popular product among users. Among 27,000 respondents, 25.89% indicated that spot trading is their first choice; followed by Binance Earn, where 25.34% of users utilize its functions to increase asset returns; Binance Convert ranks third with a usage rate of 17.33%. These data reflect how Binance users leverage the platform to meet their diverse financial needs.
Summary
This global survey provides us with valuable insights into user preferences, expectations, and behaviors, serving as a reference for the journey toward 2025. The cautious yet active attitude of new users, combined with the long-term confidence of seasoned users, showcases the increasing maturity and resilience of the crypto market.
With the continued development of trends such as stricter regulation, accelerated popularization, and innovative blockchain applications, Binance will continue to provide tools and resources to global users to help them succeed in this rapidly changing environment. We look forward to welcoming a new year filled with technological innovation and financial freedom together with the community!
