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You're touching on a key point in the 2016 Trump victory: the role of alternative media in shaping the narrative and influencing the outcome. Several factors contributed to the surprising victory, and biased or partisan coverage by traditional media outlets played a significant role in how the public perceived the race.
1. Legacy Media Bias: Many critics argued that mainstream media outlets, such as CNN, The New York Times, and others, exhibited a liberal or anti-Trump bias. This manifested in the form of negative coverage, selective reporting, and, in some cases, downplaying the significance of Trump's appeal to certain voter groups, particularly working-class whites in swing states. This created an "echo chamber" effect where certain perspectives were consistently reinforced, while alternative viewpoints were marginalized.
2. Rise of New Media: Platforms like 𝕏 (formerly Twitter), YouTube, podcasts, and alternative news outlets played an increasingly important role in the 2016 election cycle. These new media forms provided a space where people could access unfiltered, independent, and often contrary viewpoints that were ignored or suppressed by the mainstream media. Figures like Ben Shapiro, Joe Rogan, and others built large followings through podcasts, while social media provided a way for ideas and narratives to spread rapidly.
3. Circumventing Narrative Gatekeepers: Traditional media outlets often act as "gatekeepers" by controlling the flow of information and determining what is considered newsworthy. New media allowed for more direct communication between candidates, political figures, and voters, bypassing these gatekeepers. This was especially important for Trump's campaign, which used social media to directly engage with his base and counter negative media coverage.
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