Agrotoken presented the Traceability & Sustainability Explorer to the market this Tuesday (29). The platform integrates blockchain to manage and prove sustainable practices.
The tool allows companies from different sectors to organize, certify and share, for example, evidence of sustainability. One of the advantages is that it meets the legal requirements of the European Union (EU) for Deforestation-Free Products.
Sustainable practices can become financial assets
In addition to recording environmental practices, Traceability & Sustainability Explorer offers the possibility of transforming these efforts into financial assets, thus allowing sustainability credits to be traded. This innovation transforms what was previously an operational cost into a new source of revenue for companies that adopt good environmental practices.
Using blockchain, the solution ensures the integrity of issued certificates, promotes transparency throughout the value chain and mitigates fraud risks. This guarantee is, above all, essential to prove the sustainable origin of products, meeting a growing demand for authenticity and traceability in the global market.
Legal compliance with the European bloc
The tool also facilitates compliance with international standards, including standards such as Renovabio, RTRS and ISCC. This mainly allows companies to meet the requirements of the European market. The EUDR, in particular, prohibits, for example, the import of agricultural products originating from areas deforested after December 2020. This puts pressure on production chains across the globe, especially in Latin America and Asia, to adopt technological solutions to demonstrate sustainable practices.
This innovation positions Brazil at the forefront of sustainable technological solutions, reinforcing the company's commitment to the environment and adaptation to global demands.
Our goal is to transform practices that were previously seen as costs into valuable assets, allowing companies to monetize their sustainability efforts and remain competitive in a constantly evolving global market. We are committed to placing Brazil at the forefront of technological and environmental innovation, and we believe that together, we can create a more sustainable and profitable future for everyone involved in the production chain, says Agrotoken CEO Eduardo Astrada.
Blockchain is already part of Brazilian agribusiness
In addition to Agrotoken, another Brazilian company has stood out by using blockchain to measure environmental impact in Brazil. Through proprietary platforms, Agrotools performs more than 2,000 daily analyses to accelerate credit in agribusiness, helping financial institutions to operate more safely and quickly, considering ESG criteria such as deforestation, planting, fires, guarantees, environmental embargoes and climate risks.
In June of this year, the agtech announced a partnership with B3 to incorporate the Agrotools platform into the process of registering agribusiness titles such as Rural Producer Bonds (CPRs) and others at B3.
Today, the bigtech analyzes more than 4.5 million rural territories and monitors R$15 billion in commodities. In addition, there are more than R$50 billion in rural financing that are supported by at least one of the company's solutions, and around R$100 billion in agribusiness operations monitored.
The article Agrotoken launches platform to track sustainability practices was first seen on BeInCrypto Brasil.
