Earlier today, Blum took to Twitter with a playful yet informative message about their upcoming airdrop, giving users a peek at what’s to come as the Token Generation Event (TGE) approaches. Here's a breakdown of the key points:
What is an airdrop?
Blum emphasizes that an airdrop involves distributing free tokens or cryptocurrency to users as part of a broader marketing strategy. It's not a "get rich quick" scheme but a method to create excitement, grow the community, and encourage engagement within the ecosystem.
Managing expectations
Blum wants users to understand that it's normal if, after collecting Blum Points, they only receive a modest amount, like $10. They’re clearing up any misconceptions that airdrops lead to instant wealth.
Airdrops in blockchain marketing
Blum highlights that airdrops have become a crucial tool in blockchain marketing, helping projects build hype, attract new users, and foster activity in their platforms.
In a light-hearted but realistic tone, Blum's message serves as a reminder that while airdrops won't make you rich overnight, they play an essential role in community-building and the growth of blockchain projects.
