According to Odaily, Premier League clubs have entered into sponsorship agreements worth nearly £130 million with cryptocurrency companies in 2024, signaling a resurgence in the crypto market and a surge in sports partnerships. Data from SportQuake reveals that crypto firms have invested close to £130 million ($170 million) in Premier League sponsorships this season, marking a 30% year-on-year increase. This figure is expected to rise further with more deals anticipated in the 2024/25 season.