Bull run momentum refers to the sustained upward trend in financial markets, particularly in stocks, driven by investor optimism and enthusiasm. It's characterized by:

1. Increased demand

2. Rising prices

3. High trading volume

4. Market euphoria

Pros:

👉 Encourages investment and economic growth

👉 Fosters innovation and entrepreneurship

👉 Boosts consumer confidence and spending

Cons:

👉 Can lead to overvaluation and market bubbles

👉 Increases risk-taking and speculation

👉 May result in market corrections or crashes when momentum reverses

It's essential for investors to approach bull runs with a balanced perspective, recognizing both the opportunities and potential risks.